Remember,
your goal is to show your value to the employer. Keep the
following key points in mind when writing each letter:
-
Show
your interest
Whenever possible, research each employer's
organization and then personalize the letter. When you
indicate that you know something about the organization, it
shows that you are seriously interested in the employer. This
approach is much more effective than sending out hundreds of
identical form letters.
Highlight
one or two of your most significant accomplishments or
abilities
This draws immediate attention to your most
impressive skills. It also demonstrates that you are an above
average candidate, which increases your chances of being
remembered.
Be
brief
This shows you understand the value of the reader's
time.
Be
persuasive
Don't just describe your background - your résumé takes care
of that. Be clear about your objectives and make the
employer want to take a closer look at your résumé.
Use a
positive tone
The letter should be written in a very
clear and positive manner. Do not add details
about yourself, your
past experiences, or your education that may call attention to
your weaknesses or raise questions about your confidence or
ability to do the job.
Use
powerful action verbs
By using the active voice, you will
grab the reader's interest and convey a sense of energy.
- Organize
your information for the reader
-
Group similar items
together in paragraphs and then organize the paragraphs so
they relate to each other logically. Avoid writing that lumps
together unrelated information without a strong topic
sentence.
- Avoid
jargon and clichés
-
It is tempting to use ready made phrases
such as "self-starter," "proven leadership
skills," "excellent interpersonal skills," but
using today's buzzwords can suggest parroted formulas rather
than original thought.
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